|
Feature
Article:Use
Google Adwords To
Drive Traffic To Your Website
Copyright
© Dennis Chew
Finding
it hard
to get traffic to your website?
We tend to look far and wide to source for traffic without
realising that the most simple and highly effective way to do this is
to capture Google's massive visitors by using its highly
successful Adwords tools. Highly targeted
traffic is one of the most important
aspect for any online business and the importance of driving traffic to
a website determines the success of any online business. You
may
have a nice and beautiful website that offers an excellent product or
service or quality contents but if you do not use the right
strategies to advertise, your site will not get
any traffic
and perhaps collect "internet dust". Attracting targeted traffic is a
task that should be taken seriously for any site to prosper.
We are fortunate that there are many internet marketing tools
that
helps to drive traffic to your website. One of the
best and effective advertising services is Google's
Adwords.
Google is the largest search engine on
the web commanding over 60% of the search engine market share.
It
is estimated that it receives over 200 million queries each
day
through its various
services. As Google is the most popular search engine today, webmasters
are keen on having their websites achieve a higher ranking in the
search engine listings. A high ranking means
more traffic
for that website. But it is not easy to achieve a listing on the first
page of Google's natural search engine listings. The search engine
listings page is also a great venue
for advertisers to promote a product or service through advertisements
and links.
This is where Google introduce its Adwords service for
business
owners to advertise their products and services to a targeted
audience. The benefits of Google Adwords is that it drives instant
traffic to your website within ten minutes of setting up your
advertisement. So
how does Google Adwords work? Google
displays relevant text based advertisements within its search engine
listings page under this term - "Sponsored Links". Whenever a
particular
keyword is searched
on, these relevant links appear in a separate section giving excellent
exposure to the sites listed. Therefore whenever
someone type a keyword into the search box and it matches your
advertisement's keyword, your advertisment shows up and catches the
visitor attention. So if he or she click on your
advertisement they are taken to your website and you have your first
visitor.
How do you use Google Adwords? First, you have to open an account with
Google
Adwords.
Then you should indicate your target
language and country. This is important because you would not want your
products advertised in countries where your product or service cannot
be sold. Next you should now create an ad group. This involves
designing the advertisement, selecting keywords and determining maximum
cost per
click that you are willing to spend and setting bid amounts.
The
most
important step in creating a successful Adwords campaign is selecting
an effective title tag that will catch the attention of your target
audience. The
title tag, generally a
short phrase, is the most
important part of your Adwords campaign so make sure that it includes
your selected keyword.
A keyword is a phrase or words that
is in the visitor's mind when he or she input this in the
search
box looking for information. So by putting the keyword in the title tag
you capture his attention when the search listings shows up.
You should then describe the benefits and features
of your
product or service in the second and third lines of your advertisment
and try also to include your keyword. The most effective
advertising conveys a clear message to
the target audience. With a clear message, you will be attracting
qualified leads which will eventually lead to sale.
So it is
important to select the right keywords and you should
use Google's Keyword
Tool to
find the right keywords. Don't limit
yourself to those keywords that Google's Keyword Tool throw at you.
There are keyword variations you can adapt to reach more
prospects.
Using these varieties, misspellings and derivatives can help increase
the chance of your advertisements being served. Don't forget
to
include negative keywords in your advertisment campaign which is
helpful in filtering out untargeted traffic. For example if
you
have a product that people need to pay for it you should
include
the negative keyword "free". This will ensure that anyone who is
searching for free stuff, your advertisement will not show up in their
search results and this will save you money in the long term.
Once you decided on the title and
description to use in
your advertisement, you must
now set a budget in order to maximize exposure. Google Adwords
will always recommend a daily budget for each campaign. You should not
follow this but you should
determine a budget that is affordable to you. Next you need to
set the maximum cost-per-click. Google will offer a
recommended
cost-per-click but again you do not have to follow this.
Usually,
a
number one position is not ideal as it can also attract unwanted
traffic and useless clicks. Ideally it should be on the first
page
of the search listings after the number one position.
Google Adwords is a great tool in giving
your site maximum exposure. It allows you to be listed on its
first page listings (although you have to pay for it) which
is
easier to achieve than
natural search engine listings
which requires lots of work and search engine optimization. Finally,
Google Adwords should not be
your sole advertising campaign. But it will definitely help you drive
the important and highly targeted traffic that you need.
Remember to login everyday to check on
your Google Adwords account and review your advertisements.
See how you can tweak it to reach the goals that you set for
it. How you can improve the quality score and pay less for
your clicks. Consider to disable keyword that shows
a lot of impression but no clicks if you can live without it.
This will help in improving the click- through-rate (CTR)
which will help your quality score. If after sometime of monitoring,
consider also to disable those advertisment that is not bringing in
traffic and write another better advertisement to replace it.
In the end its all about daily monitoring and reviewing your
advertisement as well as your competitors' advertisement. One
of best known strategy is to use the "Peel and Stick" formula.
Its about reviewing your keywords and see which is highly
effective and take this keyword out and set up another ads group.
About
the
Author:
Dennis
Chew is the owner of http://www.easymoney2make.com
and is dedicated to
researching the best home based business ideas, affiliate
programs
and
internet marketing tools that can help you kick start a new home
based
business.
|
